FILM FESTIVAL Marketing

Description:  The New York WILD Film Festival is a documentary film festival held annually at The Explorer's Club in Manhattan, which features stories of conservation and exploration. 

My Role:  As a consultant for the festival, I guide marketing strategy, coordinate sponsorships, develop co-branded marketing content, manage social media platforms and ultimately help run the five-day on-site event.  

Results of the 5th annual festival, which took place in February 2018:

• SOLD OUT tickets for every event

• Record attendance for the NYU Tisch student-specific program

• Press coverage from The New York Times and environmental news site, Mongabay.com

• 5 new in-kind sponsors, including Endangered Species Chocolate, Guayaki Organic Yerba Matte and LUSH Cosmetics

• Over 700 organic social engagements

• 15 entries in our social media contest

Credits: Nancy Rosenthal, Founder/Executive Director; Lindsay Hanig, Production Coordinator