Brand Launch Campaign: EmblemHealth

Description:  EmblemHealth legacy companies, Group Health Incorporated (GHI) and Health Insurance Plan of Greater New York (HIP) merged in 2008. The newly formed company, EmblemHealth, launched its first brand campaign in 2009, using the tagline, "The Plan That Works." 

My role:  In 2010 I joined EmblemHealth as Specialist, Branding & Advertising and managed brand agency, Hill Holliday in development of an updated media plan and creative based on the 2010 business strategy and sales goals. This included oversight of media planning, creative development, approvals, production and results tracking.  

Results:

• 8pt YOY increase in brand awareness

• 4pt YOY increase in brand consideration

Use the arrows in the gallery below to scroll through additional outdoor & print campaign examples.