Eco App Launch strategy
Description: One Zest is an educational app that helps environmentally-conscious parents and children around the globe make planet-friendly decisions as consumers. The app incentivizes patronization of eco-conscious businesses and purchase of sustainable products through coupons, educational tips and rewards.
My Role: As a marketing consultant, I guided brand positioning and go-to-market strategy and provided content strategy recommendations and editorial review.
Results:
Consolidated social media presence from multiple pages to unified brand presence; grew to nearly 8K followers across Facebook, Twitter & Instagram
Launched app on IOS and Android
Q1 2018 beta launch in Copenhagen, Denmark (50+ partner organizations, 300+ app downloads to-date)
Delivered framework for US app launch, scheduled for Q4 2018
