brand Campaign: Emblemhealth
Description: In 2017, we evolved EmblemHealth's “For Now, For Life” brand campaign to highlight its diverse members and the activities they do to stay healthy. We also included a more traditional direct CTA with the inclusion of campaign-specific, language-specific phone lines.
My role: As Director, Marketing & Creative Services, I was responsible for brand campaigns and led my internal team and brand agency, gyro, in setting the brand strategy and managing all aspects of campaign development and tracking.
Results:
All-time highs in overall brand awareness and consideration—as measured by our annual brand tracker
450MM impressions across NYC's five boroughs
300+ leads/calls to our language-specific campaign phone lines
Subway platform ad
Convenience Store Ad
Twitter ad
Credits: Marco Wells, Creative Director, gyro; Bernie Watt, Senior Copywriter, gyro; Tim O'Malley, Art Director, gyro; Bob Feeney, Manager, Enterprise Marketing, EmblemHealth; Claire Surrey, Manager, Enterprise Marketing & Digital Engagement, EmblemHealth; Jinni Baek, Marketing Specialist, EmblemHealth