BLOCKCHAIN STARTUP LAUNCH

Description: In July 2018, I joined the founding team of TQ Tezos, a NYC-based blockchain research startup focused on building a more secure, environmentally sustainable blockchain protocol. TQ Tezos powers assets and applications in the Tezos ecosystem by creating open-source source software and other public goods, providing support to projects and companies building on Tezos and convening the global Tezos community through in person and digital events.

My role: In build mode, I served as their marketing consultant, leading digital agency, The Brigade to develop and launch its brand platform and digital go-to-market strategy.

Results: Delivered a brand identity (architecture, identity, guidelines), site design and Community Style Guide to empower developers and partners across the Tezos ecosystem in Q4 2018. Since then, despite global economic volatility, the Tezos project has continued on a path to long-term growth, with continuous development upgrades as well as team (from 5 to 50 FTEs) and community expansion (including banking, financial and real estate organizations). As interest in cryptocurrency and blockchain continues to grow, and the conversation about balancing blockchain innovation with #CleanNFT in tandem, Tezos’ more sustainable Proof of Stake network renders its cryptocurrency (XTZ) “primed for surge to new all-time highs,” with a growing market value in early 2021 (from $2 on Jan 1 to $7.40 on Apr 16).